Find out about South Hereford Motorcaravans, including our heritage, values and friendly staff team. All of our staff play an important roll within our business as part of our Sales & Service Teams to provide a pleasant customer experience throughout their motorcaravan journey.
A family business
South Hereford Motorcaravan Centre was founded by Dave and Julie Franklin over 30 years ago. In 2011 the company relocated to a new sales location which is on the A40 Southbound at Whitchurch, between Ross-on-Wye & Monmouth. Moving premises has enabled SHMCC to display approximately 60 – 70 New and Used motorhomes. Starting with the addition of new Swift motorcaravans in 2011 the company expanded even further in 2019 adding Auto-Trail & Roller Team franchises to their portfolio. This means SHMCC are now able to offer over 90 different models across 3 manufacturers. We are enormously proud to be recognised as the largest Swift Kon-Tiki dealer in the UK since 2018 and this continues through 2024 Season. Dave and Julie are still active within the company but their son Kristian Franklin now handles the day to day running of the business alongside fellow family member Shaun Howells.
Meet the team:
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Sales
TeamShaun Howells
Shaun joined SHMCC in April 2017 as General Manager. Shaun has over 28 years experience in the motor trade as a main dealer. His career started as a motor trade trainee and worked his way up through the ranks to senior management. The knowledge he has gained has complimented the attributes of the existing team.
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Sales
TeamKristian Franklin
Kristian is the son of SHMCC Founders Dave and Julie Franklin. Kristian began helping out his parents on Sundays from the age of 13 and became a full time member of staff in 2007. Kristian worked his way through every role within the company which has enabled him to have a hands on approach to all aspects of the business and is now carrying the role of sales manager and is also a fully certified motorhome & caravan technician.
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Service
TeamCraig Ruck
In 2021, Craig joined SHMCC as a motorhome and caravan technician, bringing with him an impressive 15 years of experience in the motor trade. His extensive expertise allows him to adeptly handle various motorhome, caravan, and vehicle issues for our valued customers. Craig’s contributions quickly earned him the role of Service Centre Manager, showcasing his dedication, leadership, and commitment to excellence.
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Service
TeamAndy Hale
Joining SHMCC in 2023, Andy became a valuable member of our service centre team, as a workshop controller. With an impressive 30 years of experience in the motor trade, including 9 years as a Nissan master technician, Andy brings a wealth of expertise to the table. His extensive knowledge allows him to skillfully collaborate with the team, handling repairs on a wide range of vehicles, from motorhomes and caravans to cars and vans. Andy’s vast experience shines through in every task he takes on.
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Sales
TeamGraham Booty
Joining SHMCC in 2015 as a Sales and Handover Advisor, Graham has become a true product expert. This knowledge allows him to offer thorough handover guidance to both new and returning customers. He’s well-versed in both new and pre-owned motorhomes and caravans, ensuring top-notch assistance for every client. In 2021, Graham introduced video demonstrations as part of the handover process, focusing on crucial heating and hot water systems. Customers have given overwhelmingly positive feedback, showing their appreciation for this innovative addition.
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Sales
TeamAnna Baker
Anna joined the SHMCC team in spring 2022 and quickly became an essential member. She excels in creating informative sales materials for our motorhomes, providing customers with a preview of layouts, berths, and seat belts before they even step inside. Anna’s extensive product knowledge enables her to effectively guide customer inquiries.
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TeamSindy Trigg
In 2023, Sindy seamlessly integrated into the SHMCC team, assuming the pivotal role of a service receptionist. Her swift adaptation has rendered her a vital asset to the efficient functioning of our service centre. Sindy is committed to mastering the intricacies of motorhome, caravan, and vehicle concerns, enabling her to offer informed advice to our esteemed customers. Whether your inquiry pertains to service, warranty, or maintenance, Sindy stands as your dedicated point of contact, ensuring that your interactions with SHMCC are characterized by efficiency and outstanding service.
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Sales
TeamChloe Stokes
Chloe joined SHMCC in the summer of 2022 and seamlessly integrated into our sales team. She’s responsible for creating motorhome listings across various platforms, from our website to Auto-Trader and eBay. Chloe also introduced video tours, enhancing the experience for long-distance buyers. Additionally, she manages our social media accounts. Chloe’s quick grasp of product knowledge showcases her dedication, enabling her to effectively address customer inquiries and offer advice on potential purchases.
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Sales
TeamAnji Thompson
Anji has been a valued member of SHMCC for over two decades, making her one of our longest-serving team members. Her extensive product knowledge uniquely equips her to assist customers in their buying decisions. In addition to her advisory role, Anji is a crucial member of our skilled valeting team, meticulously preparing each vehicle to our high standards. Her steadfast dedication embodies the commitment to excellence that defines the SHMCC experience.
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Sales
TeamMatt Burns
In 2018, Matt joined SHMCC and quickly became a vital part of our skilled valeting team. With a true passion for vehicle cleaning, Matt’s meticulous approach ensures each vehicle meets our high standards. His dedication guarantees that every vehicle is ready for customers to explore, acquire, and embark on their adventures.
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Service
TeamLucy Perkins
Joining SHMCC in 2007, Lucy took on the crucial role of service receptionist. She has since transferred into our parts department where she plays a key part in the smooth operation of our service centre, serving as parts supervisor and warranty administrator. Lucy’s extensive product knowledge allows her to expertly address motorhome, caravan, and vehicle concerns, offering valuable advice to customers. For any parts, warranty, or maintenance inquiries, Lucy is your dedicated contact, committed to ensuring your SHMCC experience exceeds expectations.
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Service
TeamJamie Brundret
Joining our parts department in 2021, Jamie quickly became a valuable member of the SHMCC service centre team. His diverse knowledge makes him a reliable source of guidance for customers with parts-related inquiries. Jamie’s commitment to excellence is evident in his efforts to keep a well-stocked inventory, ensuring a wide selection of parts is always available to meet customer demands.
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Service
TeamTerry Ruck
Joining SHMCC in 2023, Terry quickly became an essential part of our dynamic service centre team. With over 40 years in the motor trade, Terry possesses a wealth of knowledge that greatly benefits our repair efforts on various vehicles, including motorhomes, caravans, cars, and vans. Additionally, Terry is your dedicated contact for all your tyre needs.
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Service
TeamSteve Toomer
Joining SHMCC in 2022, Steve smoothly became a part of our dynamic service centre team. With a background in carpentry and joinery, he brings valuable expertise to the table, allowing him to effectively collaborate on habitation repairs for both motorhomes and caravans.
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Service
TeamStuart Bradley
Joining SHMCC in 2023, Stuart is a seamless addition to our service centre team. With 6 years in the motor trade and over 20 years as a mobile mechanic. Stuart’s expertise allows him to work effectively with the team, handling repairs on a wide range of vehicles, from motorhomes and caravans to cars and vans.
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TeamHaydn Bufton-Davies
Becoming a valued member of SHMCC in 2024, Haydn swiftly emerged as part of our vibrant service centre team. Embracing the role of our workshop trainee, he is ready to accumulate a wealth of knowledge from the experienced service centre team. This comprehensive training equips Haydn to seamlessly transition into various roles down the line, contributing to the continued success and efficiency of our service centre operations.
